Chief Marketing Officer

HARVESTBOX TECH (01 Tháng 12 2024 - Present)

Position: Chief Marketing Officer - Unpaid remote work Responsibilities: - Developing comprehensive marketing strategies. - Leading branding efforts for sustainable produce. - Managing marketing campaigns for farming methods. - Collaborating with product and sales teams. - Analyzing market trends and consumer insights. - Overseeing digital marketing initiatives. - Measuring campaign effectiveness. - Managing marketing budget allocation. *About the company: Company name: HARVESTBOX TECH Year started operation: 2024

Business Consultant and Lecturer

SAND SPACE SCHOOL (01 Tháng 10 2024 - Present)

Position: Business Consultant and Lecturer Responsibilities: - Responsible for consulting and providing the most optimal solutions for the company in terms of sales and marketing: - Conduct an assessment of sales and marketing problems facing the company. Analyze data to find the source of the problem. - Give opinions, advice and plans to handle that problem. - Propose strategies, establish short-term or long-term development plans and directions for the company to make the right decisions. - Plan to expand the business market to build the brand, increase the number of students and revenue. - Support customers/companies in implementing plans and solution options. - Prepare textbooks and teaching materials - Develop and update modules - Teach academic theory to help students understand the problem *About the company: Sand Space – Graphic design and multimedia art training center, developing talent and inspiring creativity for all students Year started operation: 2022 Number of employees: 10 - 50 Website: https://sandspace.edu.vn/

Head of Business - Corporation & Insurance

DiaB Healthcare (01 Tháng 3 2025 - Present)

At DiaB, we specialize in helping companies take care of their employees' health. Our Corporate Well-being Program offers: ✅ Proactive health support tailored to employee needs ✅ Personalized support from expert doctors and health coaches ✅ Seamless integration—we handle the heavy lifting so HR doesn’t have to Whether you’re looking to improve employee retention, reduce sick leave or simply support your workforce’s well-being, DiaB makes it effortless.

Business Consultant Business Consultant

PHARMADI JOINT STOCK COMPANY (01 Tháng 10 2024 - 01 Tháng 11 2024)

Position: Business Consultant *Key responsibilities: - Responsible for consulting and providing the most optimal solutions for the company in terms of sales and marketing: - Conduct an assessment of sales and marketing problems facing the company. - Analyze data to find the source of the problem. - Give opinions, advice and plans to handle that problem. *About the company: Pharmadi is a distributor of dietary supplements in Vietnam, representing leading European-American brands and other reputable names such as Optibac, Genacol, Arkopharma, Brauer, Lavima, Livespo, and DKpharma. These products are supplied to traditional pharmacies (OTC) across the country. Year started operation: 2023 Number of employees: 25-99 Website: https://pharmadi.vn/

Director of Commercial

FUNDIIN JOINT STOCK COMPANY (01 Tháng 7 2024 - 01 Tháng 9 2024)

Position: Director of Commercial *Key responsibilities: - Take full responsibility and manage 2 departments marketing and sales with the goal of increasing company sales. - Plan and build business strategies with short-term and long-term goals. - Manage the workload and performance of the marketing and sales department. - Monitor and provide solutions to achieve sales targets. - Participate in market research, identify target customers, research customer needs and then build strategies for each product group. - Support the development of products on payment solutions of Buy Now Pay Later and build appropriate pricing strategies. - Plan and execute marketing activities that drive company brand, user growth and sales. - Coach, train and supervise staffs to achieve committed goals *About the company: Fundiin is currently identified as the most popular Buy Now Pay Later (BNPL) solution in Vietnam. Always focusing on building products that bring real value to consumers and partners, Fundiin has attracted hundreds of thousands of users to use its services and cooperate with more than 500 retail businesses in different industries. Year started operation: 2019 Number of employees: 50 - 100 Website: https://fundiin.vn/

Business Director

BIZZI VIETNAM CO., LTD (01 Tháng 1 2024 - 01 Tháng 4 2024)

Position: Business Director Responsibilities: * SALES: - Formulate a business strategy for the company: Identify new business opportunities including new markets, growth areas, trends, customers, products and services. - Perform business services such as: Finding suitable contacts for businesses. Create and expand a list of potential customers. Attend seminars, conferences and events. - Perform sales performance forecasting and analysis, presenting results to senior management. - Manage employees, supervise them and conduct professional training when necessary. - Working on advertising strategy and operations with the marketing department. - Find ways to improve the way the business operates. - Keep abreast of trends and changes in the business world. - Plan sales campaigns. - Negotiate prices with customers and suppliers. * MARKETING: - Make marketing direction and strategy for the company. - Plan, implement and evaluate marketing activities of the business, including online and offline marketing activities - Research demand for products and services, understand the market, identify target customer segments. - Work with sales to develop pricing strategies that maximize profits and market share while increasing customer satisfaction. - Develop promotions, organize conferences… to promote sales. - Responsible for the management of the Marketing budget with the evaluation of spending activities. *About the company: Bizzi Vietnam – Pioneering fintech company providing a comprehensive suite of cost management technology solutions for businesses in Vietnam. Bizzi is a fintech company backed by global advisors from partners and investment funds, specializing in providing a comprehensive set of solutions to help businesses manage costs effectively and save time according to standard professional processes with international quality. Year started operation: 2020 Number of employees: 50 - 100 Website: https://bizzi.vn/

Manager of Grab For Business

GRAB COMPANY LIMITED (01 Tháng 9 2021 - 01 Tháng 12 2022)

Grab for Business is the B2B SaaS team within Grab that helps to simplify business transportation, corporate food & package deliveries as well as related services for companies across Southeast Asia. GrabGifts e-voucher is a strong competitive digital voucher solution in the market. *Overall responsibilities: • Foster new growth, manage and expand current established portfolios of B2B, both locally and regionally. • In charge of Grab For Business in Vietnam as Head and Regional Business Manager. *Detailed JD: - Provide solutions to serve Corporate clients better, both in tangible: cost and time savings, reduce error rate... and intangible: higher employee engagement, attribute to longer-term strategy of our clients, or better services. - Develop strong and long-lasting relationships with our clients - Build and maintain healthy cross-functional relationships within the wider Grab organization for the smooth functioning of the business and to develop solutions that best address consumer needs while simultaneously meeting performance objectives. - Enable team to leverage industry and data-backed insights, gather on-the-ground feedback from the clients, to achieve excellence and surpass customer expectations. - Conduct in-depth data analysis of the business (using CRM and other internal tools), drive and develop account-specific growth strategies and approaches, solidifying Grab for Business’ position as a market leader. *About the company: Grab is Southeast Asia’s leading everyday everything app - providing transportation, logistics and financial services to millions of users across the region. Powered by heart and driver by technology, aim to unlock the true potential of the region by solving the problems that hinder progress for communities. Year started operation: 2015 Number of employees: 501 - 1000 Website: https://www.grab.com/vn/

Marketing Director

DIGILIFE VIET NAM DIGITAL SERVICES COMPANY LIMITED (01 Tháng 1 2020 - 01 Tháng 6 2021)

Position: Marketing Director Responsibilities: - Develop an overall growth strategy for VNPAY-QR and plan to achieve key business results; - Plan and lead the execution of Marketing activities including offline activities (branding, POSM, event & activation, research, OOH) and online activities (Digital, PR, social), promotion programs, product feedback & optimization (working with Technology division, Operation division, Quality control division); - Collaborate with other business department to understand and together drive the achievement of their business targets; - Deploy successful marketing campaigns from ideation to execution; - Experiment with various organic and paid acquisition channels; - Fully responsible for POS365 projects in HCMC; - Recruit and train staffs for products and selling skills; - Take in charge of training products all staffs in nationwide for POS365 (online and offline training sessions); - Proactively lead Marketing activities for POS365 to support sales (communicate brand outside through sale activities); - Build, modify procedures to meet changing business requirement. *About the company: DIGILIFE is a unit specializing in developing partnerships for the products and services of companies within the VNLIFE ecosystem, focusing on VNPAY's payment services and digital transformation support services for businesses. As of now, DIGILIFE has established a network of over 300,000 payment acceptance points nationwide, spanning various sectors such as dining, shopping, transportation, e-commerce, healthcare, education, public services, and more. Year started operation: 2019 Number of employees: 100 - 500 Website: https://vnpay.vn/

Marketing Director

PHONG VU TRADING - SERVICE CORPORATION (01 Tháng 5 2018 - 01 Tháng 12 2019)

Position: Marketing Director *Key responsibilities: - Build and lead a centralized Marketing department at 1st period TEKO corporation acquired the local Phong Vu computer chain - Make direction for Phong Vu brand, plan and implement brand communication and sales promotion nationwide for offline and online marketing, strong marketing programs support for new stores launched nationwide; - Develop Phong Vu business in South through expanding store network in all provinces at 1st period TEKO corporation acquired the local Phong Vu computer chain - Find and select good locations; negotiation and contract sign; design & construction store involvement; layout building; products load and display; plan and run marketing activities for all stores in South including new opening activities and push sales promotion in all stores). *About the company: Founded in 1997 as a computer shop, Phong Vu has grown into one of the most reputable retailers in Vietnam. Uniquely focused on information technology products, gaming devices, office equipment and hi-tech products, Phong Vu has been bringing to the market products from leading brands such as Dell, Asus, HP, MSI, Lenovo… Year started operation: 2007 Number of employees: 500 - 3000

Operation Director for Nationwide Ecommerce

TEKO VIETNAM TECHNOLOGY JOINT STOCK COMPANY (01 Tháng 2 2017 - 01 Tháng 4 2018)

Position: Operation Director for Nationwide Ecommerce (Social insurance book officially records this position in March 2017) *Key responsibilities: - Set-up a successful operation base for both online and offline selling activities, smoothly run at 3 offices HCM, HN, DN. - Achive and improve monthly KPI - Organize operation department structure nationwide, including recruit and training, supervision - Build business strategy for new business development in 4 key Mekong provinces. - Restructure a healthy team which is a successful transition from the pure technician team to selling and IT service team - Develop and execute strategies to improve customer service throughout the eCommerce journey; - Monitor sales performance and track key metrics, analyzing data to identify areas for improvement and implement necessary changes; - Manage customer inquiries, complaints, and feedback promptly and effectively; - Monitor and evaluate the performance of promotional campaigns, making adjustments as needed to maximize their effectiveness; - Stay updated with industry trends, technologies, and best practices in eCommerce operations, implementing relevant strategies to increase revenue and profitability. *About the company: Founded on Jan 13th 2017, Teko is a Software as a Service (SaaS) company providing cloud-based platform to promote digital transformation capacity of businesses in retail segment Year started operation: 2017 (Teko was separated from Vietnam Esports (former Garena VN) and started up with IT hardware e- commerce and Gcafe business) Number of employees: 100 - 499 Website: https://career.teko.vn/

Marketing Director

VIETNAM ESPORTS AND ENTERTAINMENT JSC (FORMERLY KNOWN AS HOA BINH INFORMATICS JOINT STOCK COMPANY) (01 Tháng 1 2015 - 01 Tháng 2 2017)

*Position: Marketing Director (Jan 2016 - Feb 2017) - Vietnam Esports And Entertainment JSC (Formerly known as Hoa Binh Informatics Joint Stock Company) Key responsibilities: - Take fully in charge of marketing direction and execution for Corporate brand (Vietnam Esports company brand), Internal Communication and Product brands including below brands: - Vietnam Esport Corporate brand, Gcafe (management software for internet shop), Cyber Pay (now changed to Air Pay/ ShopeePay, online payment product), Bee Talk (mobile chat), Garena Mobile (information and entertainment mobile app), Thunder Strike.(for offline marketing) - Head of design service for whole brands/ products of the company; *Position: Manager (Mar 2015 - Dec 2015) – Representative Office of Hoa Binh Informatics JSC (Social insurance book officially records this position in April 2015) Key responsibilities: - Design strategy and set goals for growth; - Ensure employees work productively and develop professionally; - Oversee recruitment and training of new employees; - Support problem resolution and decision-making; *Position: Manager (Feb 2015 - Mar 2015) – HCMC Branch of Vietnam Esports *Position: Manager (Jan 2015 - Jan 2015) – Representative Office of Vietnam Esports Key responsibilities: - Design strategy and set goals for growth; - Ensure employees work productively and develop professionally; - Oversee recruitment and training of new employees; - Support problem resolution and decision-making; *About the company: Vietnam Esports is one of fastest-growing technology companies in Vietnam. The company was founded in 2009 and now have more than 1,500 employees. The company has 50 Customer Service centers nationwide and 3 offices at Ha Noi, Ho Chi Minh City & Da Nang Year started operation: 2009 Number of employees: 1000 - 2000 Website: https://vietnamesports.vn/

Head of Marketing - Nestle Professional

NESTLÉ VIETNAM LIMITED (01 Tháng 10 2011 - 01 Tháng 12 2014)

Head of Marketing @ Nestle Professional - OOH channel In charge of Marketing for Food & Beverages (MAGGI, MILO, NESCAFE, NESTEA ...) I was fully incharge of marketing at Out-Of-Home channel of Nestle including all Nestle Food and Beverages brands such as Maggi, Milo, Nescafe, Nestea... I had promoted both retailed SKUs and specific B2B SKUs in more than 15 sales sub-channels. My target customers are Chefs and Operators at Horeca channels but also end-users at some other channels. My key responsibilities cover as below: -Brand Plan (Annual Plan + Vision Plan) -Brand Innovation -Brand Communication via communication & activation: -Control budget & P&L *About the company: Nestlé Vietnam belongs to the world leading group in nutrition, health and wellness, Nestlé Vietnam’s purpose is to Nestlé Vietnam unlock the power of food to enhance the quality of life for everyone, today and the generations to come. Nestlé Vietnam was established in 1995, currently, Nestlé Vietnam directly employs about 2,200 employees and creates more than 10,000 indirect jobs alongside its supply chain and the Farmer Connect Program in sustainable coffee production. The company is running 4 factories and 2 distribution centers. Through a joint venture with Long An province, Nestlé also operates 2 factories of La Vie products. Year started operation: 1995 Number of employees: 1000 - 4999 Website: https://www.nestle.com.vn/vi

Brand Management Assistant

DKSH VIETNAM CO., LTD (01 Tháng 6 2011 - 01 Tháng 9 2011)

1. My key responsibilites: I took the role of launching a foreign Skincare brand in Vietnam market with a diversified product portfolio. -Develop and execute practical marketing initiatives to increase market share, maximise profits and protect brand credibility. -Collaborate with creative agencies, media representatives and other internal teams to ensure all materials meet company standards. -Utilise digital advertising tools such as web banners, PPC campaigns, email marketing and more to reach target audiences effectively. -Analyse complex data accurately to make decisions aligned with business objectives effectively. -Prepare reports on campaign progress/effectiveness for management reviews. -Stay current with industry trends to create innovative strategies supporting the organisation’s growth goals. 2. About the company: DKSH is a leading Market Expansion Services provider that supports companies looking to develop their business activities in the Vietnamese market through an extensive global network and solid expertise. DKSH Vietnam currently operates a widespread network across 63 provinces and cities with four main business sectors: Consumer Goods, Healthcare, Performance Materials, and Technology. With 18 business locations including offices, distribution centers, and transit hubs across Vietnam, operated by over 4,000 employees with deep market insights. Year started operation: 1999 Number of employees: 3000 - 4000 Website: https://www.dksh.com/vn-vi/home

Marketing Manager

Techcombank (TCB) (01 Tháng 1 2010 - 01 Tháng 5 2011)

My key roles: -Product Souhth Manager for Personal financial services, Corporate financial services, Priority banking service -Cum Mechandise Manager for total South area 1. Key responsibilities: *Position: Marketing Manager (May 2010 - May 2011) -Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch -Translate product strategy into detailed requirements -Create product strategy documents that describe business cases, high-level use cases, technical requirements, operating profit, and ROI -Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans -Work closely with cross relevant teams for product development & distribution. -Develop product positioning and messaging that differentiates ICICI Bank offerings and our product features in the customer segments. *Position: Senior Marketing Specialist (Jan 2010 - Apr 2010) -Build and produce program communication content on online channels; -Research promotion programs and product launch programs on the market; -Survey incentives, promotion programs, and product launch programs of competitors, from there come up with appropriate suggestions and ideas for product improvements; -Create ideas and content for promotion programs and product launch programs; -Develop communication concepts for promotion programs and product launch programs (theme, message); -Monitor and report to evaluate the communication effectiveness of the program; 2. About the company: founded in September 1993 and headquartered in Hanoi, Techcombank is one of the largest joint-stock commercial banks in Vietnam and one of the leading banking institutions in Asia. Year started operation: 1993 Number of employees: >10000 Website: https://techcombank.com/

Account Executive

M.S.V MARKET DEVELOPMENT CONSULTING CO., LTD (01 Tháng 12 2008 - 01 Tháng 11 2009)

I held the key role to manage big MNC FMCG account like Unilever, Pepsico and some banking insurance companies. 1. Key responsibilities: -Solve problems for clients by understanding and exceeding their expectations -Illustrate the value of products and services to create growth opportunities; compile and analyze data to identify trends -Participate in brainstorming, office activities, staff meetings, and client meetings; research and assist with program development for existing clients and new prospects -Perform prospecting activities such as cold calling and networking -Follow up with clients regularly to ensure needs are being met and to identify opportunities Maintain a database of clients, prospects, partners, and vendors. 2. About the company: The company is a marketing agency providing offline experience services for national and international brands. Year started operation: 2002 Number of employees: 30 - 50 Website: https://msv.com.vn/

Account Executive in Product operation

DIETHELM VIETNAM CO., LTD (Currently: DKSH VIETNAM CO., LTD) (01 Tháng 6 2007 - 01 Tháng 6 2008)

1. Overall responsibilities: I was responsible for 3 FMCG brands and responsible for Vietnam market development. My expertise in both Brand Marketing and Trade Marketing contributed to a significant increase in market share and annual sales growth for these brands. 2. Detailed Responsibilities: *Account Executive – Product Operation (June 2007 - December 2007) (Social insurance book officially records employment from July 2007): -Manage the entire sales cycle from finding a client to securing a deal; -Unearth new sales opportunities through networking and turn them into long-term partnerships; -Provide support for clients by learning about and satisfying their needs; -Presenting and demonstrating the value of products and services to prospective clients; -Develop sales strategies and setting quotas; -Build long-lasting, mutually beneficial relationships with external contacts and internal departments to create a better customer experience. *Customer Service Executive – Product Operation (January 2008 - June 2008): -Answering client correspondences through email, social media, and by phone. -Relaying extensive product information to customers. -Closing sales for the company. -Filing customer records, including contact information, purchases and billings. -Conducting surveys and writing reports based on customer feedback on products and services. -Providing customers with clear instructions to resolve issues. -Rerouting customer calls to other departments when advanced solutions are needed. -Managing orders and ensuring their prompt delivery 3. About the Company: DKSH (formerly Diethelm Vietnam Co., Ltd) is a leading Market Expansion Services provider, helping businesses develop in Vietnam through an extensive global network and market expertise. The company operates across four key sectors Consumer Goods, Healthcare, Performance Materials, Technology. Website: [https://www.dksh.com/vn-vi/home](https://www.dksh.com/vn-vi/home) +4000 employess

Brand Manager Assistant

UNILEVER VIETNAM INTERNATIONAL COMPANY LIMITED (01 Tháng 3 2006 - 01 Tháng 7 2007)

1. My position: Brand Manager Assistant Brand Management -Culinary catergory Key responsibilities: -Analyze brand positioning and consumer insights; -Translate brand elements into plans and go-to-market strategies; -Plan and execute marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs; -Build brand awareness and increasing brand value and profitability; -Establish performance specifications, cost and price parameters, market applications and sales estimates; Measure and report performance of all marketing campaigns. 2. About the company: 27 years ago, Unilever arrived in Vietnam and has gradually become a "companion" to many generations of Vietnamese people, playing an essential role in daily life. Washing hands with Lifebuoy soap, doing laundry with OMO, shampooing with Sunsilk, and brushing teeth with P/S toothpaste have become inseparable habits in the minds of many Vietnamese. With that strong foundation and the passionate contribution from our people, Unilever has proudly been recognised as Top 10 Sustainable Companies in Vietnam in 5 consecutive years by VBCSD (Vietnam Business Council for Sustainable Development), The Great Awards 2021 for Great Sustainability Initiatives by BritCham Vietnam, Best Companies To Work For in Asia 2 consecutive years and Top 10 companies successfully navigated through COVID-19 in Vietnam HR Awards 2020. Year started operation: 1999 Number of employees: >1500 Website: https://www.unilever.com.vn/

Assistant Brand Manager

KAO VIETNAM CO., LTD (01 Tháng 3 2003 - 01 Tháng 3 2006)

1. My position: Assistant Brand Manager for Skincare (Biore), Sanitary (Laurier), Haircare (Feather) Key responsibilities: -Research markets and study the company’s brand; -Present and execute creative ideas for marketing activities; -Support Brand Manager to develop and optimize marketing campaigns; Coordinate sales, product development and other teams. 2. About the company: Company description: Kao Vietnam Co., Ltd. was officially established on November 29, 1995, and later renamed to Kao Vietnam Co., Ltd. on June 2, 2008. Kao Vietnam was the first company to build a factory in the Amata Industrial Park, Dong Nai. The company's main business areas include manufacturing, distributing, domestic trading, and exporting highly biodegradable surfactants, skincare and hair care products, household cleaning and detergent products, concrete additives, sanitary napkins, and other related chemicals. In early 1997, the company launched its first product, Bioré facial cleanser, followed by Sifoné hair gel. In 1998, the company introduced Laurier sanitary napkins and Men’s Bioré facial cleanser for men to the market. Year started operation: 1995 Number of employees: 100 - 500 Website: https://www.kao.com/vn/index.html