Founder & CEO

Meraki (01 Tháng 6 2021 - Present)

Establish and launch a consulting business providing high-level services for prestigious clients in various industries, leveraging extensive experience in diverse branding and marketing functions. Achieved high client satisfaction by leading international brands and well-established local developers to success. • Devised a comprehensive brand development and marketing strategy package for Hotel Link, a global tech company offering digital solutions to over 3,000 hotels. • Worked closely with Ariston’s headquarters, managing their digital platform and executing successful SEO campaigns for the Vietnam market. Ariston is a renowned global brand specializing in heating systems and water heating solutions, known for its innovative and energy-efficient products. • Collaborated with Nirvana’s exclusive partner in Vietnam to develop and implement a full-scale marketing strategy for the launch of Nirvana, Asia's leading memory park developer. • Spearheaded diverse projects for Ladophar, Angimex, New Tech, and Sagimic, encompassing branding, rebranding, creative packaging, PR, events, and digital marketing campaigns

Lecturer

The Imperial Group Vietnam (01 Tháng 4 2021 - Present)

Led developing and enhancing the marketing curriculum for Vietnam's first international hotel school, ensuring high educational standards and student success. • Oversee the marketing module for the first international hotel school in Vietnam, accredited by NCFE UK. • Redesigned and updated the learning program for IIHC students to optimize student knowledge and achievement, cultivating world-standard modules.

CMO

The Imperial Group Vietnam (01 Tháng 10 2020 - 01 Tháng 5 2021)

Drove successful program launches and brand repositioning while achieving high occupancy rates and revenue growth for The Imperial Group. • Achieved a #1/#2 position in terms of occupancy rate and ADR during the COVID-19 pandemic for The Imperial Hotel Vung Tau. • Launched and enrolled the targeted number of students to open the first class for the new Practical Diploma in Hotel Management program at Imperial International Hotel College. • Soft launched the JK Imperial Beauty Center brand to target top-profile customers, repositioning the business as the first and only JK in Vietnam among many copycat brands. • Broke the La Sirena Seafood Restaurant revenue records in Quarter 1, 2021.

Investment Manager

KinderWorld International Group (01 Tháng 1 2019 - 01 Tháng 1 2020)

Leveraged financial planning and business-management expertise to support strategic and product development for real estate and property development, similar to marketing roles in FMCG. • Provided highly individualized, comprehensive financial advice and investment strategies using strong business-management knowledge, financial planning expertise, and networking talent. • Advised leadership regarding the advantages and disadvantages of various investment strategies. • Analyzed information and prepared plans best suited to the company's requirements, building the portfolio by assessing investment objectives, risk tolerance, time horizon, and unique circumstances. • Demonstrated knowledge of investments and financial markets and applied core principles appropriately to the company's investment needs.

Marketing Account Director

QUO (01 Tháng 3 2017 - 01 Tháng 12 2018)

Led strategic branding initiatives and directed comprehensive campaigns for top global hospitality and luxury brands, as well as prominent local developers, working on dozens of brand launches and relaunches—a rare experience that most marketers never encounter. • Led strategic branding initiatives for top global hospitality and luxury brands and top local developers. • Directed other agencies, such as PR, digital, social media, and event management, for brand launches, hotel or property openings, and major campaigns. • Promoted to positions of increasing authority and responsibility due to exemplary performance and strong management abilities. • Designed and executed a wide array of complex brand projects for Accor's properties in Vietnam, such as MGallery Yen Tu and MGallery Phu Quoc, greatly increasing brand awareness. • Built and renewed the website systems for InterContinental's properties in Vietnam, including Da Nang, Phu Quoc, Nha Trang, and Hanoi Westlake, significantly boosting online sales. • Surpassed revenue records by developing and maintaining key client accounts, including Yen Tu Destination, Hoiana Destination, Minera Binh Chau Destination, Odyssea - Liberty Hotel Chain, Mai House TBS Group, Wink Hotels - Indochina Land, Kajima Corporation & Vanguard Hotels, Tray Hotels - Nam Cuong Group, etc.

Marketing Senior Account Manager

QUO (01 Tháng 8 2016 - 01 Tháng 2 2017)

Senior Client Service

QUO (01 Tháng 3 2016 - 01 Tháng 7 2016)

Marketing Manager

EZLand (01 Tháng 1 2015 - 01 Tháng 1 2016)

Marketing Team Lead (Dynasty Investment)

EZLand (01 Tháng 1 2014 - 01 Tháng 1 2015)

I worked closely with the Managing Director of Dynasty Investment – EZLand to implement strategic marketing activities, leveraging various entities within the investment fund to achieve significant milestones in brand launches and revenue growth. • Designed & launched the new brand HausNeo by EZLand in Vietnam, selling 600 apartment units within a year. • Implemented a new e-commerce channel for Les Rives, increasing total revenue by 10?ter six months. • Rebranded and repositioned The Organik as the first and only EU-certified organic farm and shop.

Public Relations Executive

VPBank (01 Tháng 1 2013 - 01 Tháng 1 2014)

Increased brand awareness and ensured efficient execution of promotional campaigns and PR events while managing budgets with fiscal accuracy for the brand. • Coordinated and executed creative promotion campaigns with key trade clients, boosting brand awareness. • Planned and executed engaging PR events and CSR activities, ensuring all events run smoothly and efficiently. • Managed the agency and campaign budgets with extreme fiscal accuracy. • Monitored and evaluated media coverage while identifying areas for improvement and further opportunities. • Spearheaded the design work and production of point of sale, website, and other marketing materials, delivering all projects on time, under budget, and above expectations.

Marketing Executive

Alibaba.com (01 Tháng 1 2011 - 01 Tháng 1 2013)

Drove significant revenue growth and established a strong market presence for Alibaba and its exclusive sales partner through innovative marketing strategies and strategic event planning. • Surpassed revenue records for 5 years through innovative marketing strategies/plans. • Launched three key events and several monthly seminars, including "Meet the Big Buyers from Fortune 500" and "ASEAN Open Sesame," with thousands of clients in attendance. • Established and maintained strong PR relations with media, government, and other promoting organizations such as VCCI, ITPC, and VIETRADE to ensure optimal business success. • Collaborated with Vietnam subject matter experts in developing an appropriate international market approach, featured monthly by top national media.Drove significant revenue growth and established a strong market presence for Alibaba and its exclusive sales partner through innovative marketing strategies and strategic event planning. • Surpassed revenue records for 5 years through innovative marketing strategies/plans. • Launched three key events and several monthly seminars, including "Meet the Big Buyers from Fortune 500" and "ASEAN Open Sesame," with thousands of clients in attendance. • Established and maintained strong PR relations with media, government, and other promoting organizations such as VCCI, ITPC, and VIETRADE to ensure optimal business success. • Collaborated with Vietnam subject matter experts in developing an appropriate international market approach, featured monthly by top national media.